New Canvas is an immersive entertainment studio focused on building social, story-driven worlds designed for repeat visitation and shared experience. We work across XR, real-time engines, and multiplayer systems to create spaces that audiences can return to, explore together, and inhabit over time. Our approach treats immersive media not as isolated experiences, but as persistent environments where narrative, community, and interaction intersect. We collaborate with cultural brands, platforms, and rights holders to extend existing story worlds into immersive spaces without altering or diluting their original form. On VIVERSE, we focus on creating destination worlds that feel alive, approachable, and worth returning to, emphasizing social connection, discovery, and long-term engagement. Find out more at www.newcanvas.co